Wear Your Label
Wear Your Label started as a simple idea: clothing to create conversations around mental health. Our team members have all experienced mental illness, and united under the common goal of ending the stigma, in style. Our motto? It's okay not to be okay.shop
Poetry Capsule Collection
We've partnered with 3 Instagram poets to design new tees inspired by self-love, acceptance, and mental health. Their words, our shirts. Featuring Tyler Knott Gregson, Alison Malee, and Brittin Oakman.shop the capsule
In 2016, we joined the National Alliance on Mental Illness as one of the first 7 #StigmaFree companies in North America. What does that mean? We're committed to building a more accepting culture that prioritizes mental health - in our workplace, and beyond.shop the NAMI collab
Your story matters.
Our models = Role Models. We cast real people with inspiring stories who are passionate about ending the stigma. No "model" requirements here. Zero retouching.apply to be a Role Model
10% of profits donated to mental health initiatives.
We know that Wear Your Label is just one small piece of a much larger puzzle. That's why we partner with amazing mental health charities and reinvest our profits to make meaningful change.shop the NAMI collab
No gender categories.
We removed "shop guys/girls" from our website because transgender & gender non-conforming youth are more likely to experience mental illness. Here's to creating more safe spaces online.shop
Do you ship internationally?
Yup! Our HQ is in Canada, but we have distributors across North America, and ship far and wide... prices vary depending on the size/weight of your order :) Orders within Canada & the USA receive free shipping when you spend $100+
Which charities do you partner with?
We work with some AMAZING non-profit organizations like: Jack.org, the Jed Foundation, the National Alliance on Mental Illness, Project UROK, and Project 375, and the Semicolon Project. Our partnerships include design collaborations, events & fundraisers, speaking engagements, co-created campaigns, and more. 10% of our net profits are also donated to charities (like these) and other mental health initiatives (like local fundraisers and events).
How can I get involved?!
We're glad you asked :) you can get involved by: applying to be a Role Model or Brand Ambassador, applying to host a With Love letter-writing party, hosting a speaking event, following us on socials @wearyourlabel or making an order so that you can rep WYL (and further help us in our mission to end the stigma!) Find out more here: wearyourlabel.com/pages/get-involved