Wear Your Label

Wear Your Label x HBC

Wear Your Label’s product and slogan t-shirt “The Future is Stigma Free” is now sold exclusively online at Hudson Bay, Saks Fifth Avenue, Lord & Taylor, and Saks OFF Fifth. The campaign is a part of the HBC HeadFirst goal to raise $6 million CAD by 2020 for mental health charities and causes. With the sale of these shirts, 100% of proceeds in the United States will be donated to Bring Change 2 Mind, a charity founded by actress Glenn Close, and 100% of proceeds in Canada will be donated to the Centre for Addiction and Mental Health.

The Future is Stigma Free

About Us

About Wear Your Label

We are a social enterprise that supports and promotes mental health through the creative products we design and make, the meaningful partnerships we build, and the important stories we share.

Wear Your Label is an apparel brand, but it is also much more than that. We add small details, or happy modifications, to our garments to help you get through your day. Our garments’ sewn-in tags have special ‘self-care’ instructions written by professionals on how to take care of yourself. We package all our products with hand-written notes from previous customers who have grown through what you may be going through.

Our CEO and founder Kyle MacNevin personally lives with ADHD, depression, and anxiety which causes him to have consistent feelings of inadequacy, or self-doubt. He thought he was alone in feeling this way, until he started sharing his story, and used the medium of fashion to engage with so many others who are impacted by mental health.