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BEHIND THE BRAND

Happy Birthday to Our Community Manager, Addie!

Posted by Alexandra Van Rijn on

Happy Birthday Addie!!!Addie joined our team a year and a half ago, first as an intern, and then grew into a full-time position. She oversees all things "community" at Wear Your Label - from customer happiness, to ambassador programs, and Role Model photo shoots. Send her lots of love today (but also, every day, because she is a rock on our team!). WYL: You've been working at Wear Your Label for over a year now, and your position has evolved over time. What's been your favourite moment/milestone/event so far? AV: My favourite milestone was developing and managing the Campus Rep...

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Meet the Poets Behind The Poetry Capsule Collection: Brittin Oakman

Posted by Alexandra Van Rijn on

Tell us a bit about yourself! My name is Brittin Oakman and I hail from the beautiful west coast of Canada where I live with my husband. I’m a Mental Health Worker by day and equal parts homebody and adventurer by night. Writing has been a big part of my life for many years and is one of the main ways I express myself. I’m a recovering perfectionist and serial multi-tasker who is learning, always learning, to be more intentional with a moment and better love myself and others. My next adventures include moving to Scotland to complete my master’s...

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Wear Your Label is now available at Bowman's Pharmasave in Fredericton!

Posted by Alexandra Van Rijn on

Last week, we attended the official grand opening of Bowman's Pharmasave - and were so happy to be among many local businesses  being supported! The Pharmasave is the perfect fit for Wear Your Label -- you can stop in to refill your prescription, get advice from the pharmacist (Paul), shop Wear Your Label products and other self-care items (like locally made bath bombs!).    Bowman's Pharmasave is located at the top of Regent near Global Foods.  Say hi to Paul for us if you go! 😊   Have a retail location you'd like to see Wear Your Label products in? Contact...

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Graduating from the Joe Fresh Centre for Innovation

Posted by Kayley Reed on

18 months ago, we were accepted into the Joe Fresh Centre for Fashion Innovation: a new startup accelerator specifically geared towards helping fashion-related startups grow.  When we started the program, we had just been featured in a press blitz, were re-arranging our supply chain, and trying to figure out how to actually run Wear Your Label as a growing business (not just a passion project). Expanding from New Brunswick to Toronto was a big part of this. The Joe Fresh Centre provided mentoring, office space, and connections that helped mould us into the brand you see today.  This April, our time...

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#NEDAwareness: Kayley's Story

Posted by Kayley Reed on

For so long, I had built this "perfect" vision of who I "should" be.  From high school into university, I was straight A student, an overachiever... the girl who from the outside looking in had her sh*t together. But on the inside? Not so much. I remember curling up in a ball on the edge of my dorm room bed, crying myself to sleep for no reason at all, yet not wanting to admit that anything was wrong. After a few weeks that turned to months, I realized this wasn't just a small issue to brush aside, I finally opened...

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