For the few months we've been working on a BIG project, that we can finally let you in on: Fresh Perspective.
Fresh Perspective is a special collaboration between Wear Your Label and Joe Fresh in celebration of Mental Health Awareness Month this May. We're co-hosting shopping events at Joe Fresh locations across Canada to raise awareness, get people talking, and give back.
At each event, Joe Fresh is taking 25% off their collection, and 50% of all event sales will be donated to jack.org - an organization that is very near and dear to us, and are big change-makers in the Canadian mental health world.
We've designed an exclusive "Fresh Perspective" tee/tank that will be given (free!) to the first 200 people at each event to say thanks for supporting us, mental health awareness, and jack.org.
We launched the collab in WYL's hometown of Fredericton, New Brunswick earlier this week - and are so grateful for the turn out & support! We met so many amazing people and had the opportunity to hear some incredible stories of strengths and struggles. Which is exactly what we set out to do with this project: get people talking. We're so looking forward to meeting more of you & hearing your stories as we travel across the country to Toronto, Ottawa and Vancouver!
See you soon, (upcoming events here).
- K & K