"Beauty is Not Skin Deep"
Atlantic Fashion Week 14, Runway Collection
When we first found out we were accepted to show at Atlantic Fashion Week we knew we had to design a statement piece to open our line...Little did we know, we'd also be opening the entire week!
Everything we do at Wear Your Label is a little bit different than other designers; we're a conscious brand that makes a point of creating conversations. So the idea for this piece was to say something big about the industry, and why we want to be a part of it. And of course, our model Ashley Shaw absolutely killed it!
When you picture the fashion industry in your head, what comes to mind? Runways, luxury brands, and supermodels may be among your vision. The "Faces" print features pop/digital images of celebrity and model faces layered over and over again. The black and white pattern is a modern representation of what the industry tends to showcase; the same standard of "beauty" that is highly superficial, manufactured, and photoshopped.
Well here's what we think about that: beauty is not skin deep. And so the name of this piece was born. In a raw reaction to this standard that promotes eating disorders, and provokes low self-esteem, we marked a red X to announce that, we're over it. Let beauty be real people, let beauty be natural, let beauty be untouched.
- Kayley, @wanderrluust
PS. Did you know our look book models are never photoshopped? Gotta walk the talk!