YOUTH DAY Toronto 2015

Last week Kyle & I were asked to speak at Youth Day 2015 in Toronto (Dundas Square!) for their 9th annual (now global!) event. 30k+ people celebrating youth in music, art, fashion? We said yes without question. And called up our friends at to set up a collaborative pop-up shop on Yonge Street. Every Wear Your Label purchase made throughout the day would donate $1 back to's amazing student-led initiatives, reaching Canada-wide.


Creating Conversations Isn't Easy

We had 15 high-spirited volunteers from who worked with us for the day & went out into the crowd with our Conversation Cards prompting discussions with total strangers on a super uncomfortable topic: mental health. Unlike our team of young people passionate about ending the stigma, we realized that not everyone is as open to talking about mental illness. We got some cold shoulders, some confused looks, and a couple rude responses. But don't they say, "if it matters, it produces controversy"?


"If it matters, it produces controversy." 

Despite some tough cookies, we made some amazing connections and created tons of meaningful conversations. We met young actors (Degrassi!), musicians, YouTubers - and many of you who came down to Dundas Square just to visit & grab a new shirt in support of




We're so grateful for all the support and are happy to say we'll be donating $100 to from Sunday's sales! Can't wait to be travelling more to share our story & pop-up. Where would you like to see us next? 



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