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Wear Your Label is a fashion brand dedicated to ending the stigma around mental health. We design positive products to create conversations, and remind you that you're not alone. 10% of net proceeds are donated to partner charities and mental health initiatives.

3 years ago, our co-founders Kayley and Kyle met while working at a local mental health organization. Both had their own experiences with mental illness and, frustrated with the stigma, created Wear Your Label as a side project in school. 

Since then, Wear Your Label has grown to an internationally recognized brand, gaining traction by media outlets such as Buzzfeed, MTV,, People, and the Globe and Mail. We've shipped to customers in 35+ countries around the world, and developed partnerships with some of the largest mental health organizations in North America - including the World Health Organization, the Jed Foundation, National Alliance on Mental Illness, and the Canadian Mental Health Association.

In September 2016, Kyle announced his resignation from the brand in order to focus on recovery and better take care of his personal mental health. Kayley continues to lead the company as CEO and Creative Director. 

Wear Your Label has received recognition as a CAFA Social Impact nominee, Startup Canada Sustainability Award Winner, and Top 25 SheEO Venture.