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We believe in the power of conversations. 

Nothing connects us quite like shared experience, which is why creating conversations to inform, educate, and unite individuals is a main goal at Wear Your Label. Ending the stigma is our motivation; fashion is just a means of execution. However, we know that large-scale change is a collaborative effort. That's why we partner with wicked-awesome organizations who are challenging the stigma. Each purchase helps fund mental health initiatives, like those that our non-profit partners create. 

10% of net profits are donated to mental health initiatives.

But as much as we value financial contributions, we try to go beyond just that, by embedding ourselves in the mental health community. In 2014, Wear Your Label was recognized by the Canadian Mental Health Association as Champions of Mental Wellness. Our co-founders have also sat on the national Youth Advisory Council for ACCESS-Canada, a $25 million initiative to transform youth mental health services, funded by the Canadian Institutes of Health Research and the Graham Boeckh Foundation.


Partners (Past & Present)

National Alliance on Mental Illness

Canadian Mental Health Association
Project 375
Break the Silence, End the Stigma
Project UROK
LISTEN: The Movie
The JED Foundation

and more...