Two years ago, we met while working with a local mental health organization. Even though we were strangers at the time, something clicked and we opened up about our own mental illness: Kayley was battling an eating disorder, and Kyle living with Generalized Anxiety Disorder and ADHD. We connected over our experiences, but realized how rare it was to have those conversations. Like many others, fear kept us from reaching out. 


Luckily, we were both able to access services and get the help we needed to get better. But throughout the process, we became frustrated with the statistics, and the stigma. 1 in 5 people live with mental illness, but 5 in 5 have mental health. So why aren't we talking about it? 


Wear Your Label sparked as a small idea: clothing to create conversations about mental health. We wanted to encourage individuals to take ownership over their mental health, rather than fear the labels that so often define us. What started as a side project in school, grew slowly in our small city, and then began to make international headlines: fashion tackling the stigma of mental illness.


Today, we unite tens of thousands of people in a movement to end the stigma. And we're giving back along the way. It's an amazing, overwhelming, whirlwind of a journey - and the only reason we hope it ever ends, is when the stigma does. 


- K&K


photo by @bill.bert.photo